Store brands may help your grocery budget, but do they sacrifice quality?

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Consumers constantly grapple with grocery shopping decisions, particularly when it comes to balancing quality and cost. Store-brand products, often referred to as generics or private-label brands, have emerged as a popular alternative to name-brands, promising significant savings.

<p>NEW YORK — Consumers constantly grapple with grocery shopping decisions, particularly when it comes to balancing quality and cost.

</p><p>These products typically look the same but have different packaging that is generally associated with a particular retailer, such as Kirkland Signature for Costco or Great Value for Walmart.

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