designer. “It was very different,” she recalls of the brand’s ahead-of-its-time proposition: professional-grade colors and ultrawearable formulas in recyclable aluminum tubes and sustainable cardboard packaging. “But that sensibility and that knowledge of innovation is literally a part of Jeanine,” adds Mulleavy, now a friend and client of Lobell’s. “If it hasn’t been done, that’s what Jeanine is going to find, and that’s what she’s going to dream up.
, a social media–minded, subscription-based makeup card that’s poised to disrupt the industry all over again.Having noticed a shift in the way people were buying and consuming makeup , Lobell started thinking about how to more quickly, easily, and sustainably get product into people’s hands. “I realized something about myself a long time ago, which is that I don’t need to be smarter than other people; but I need to be smarter than the problem.
Lobell didn’t need to launch another beauty brand. “I’ve done your covers. I made a makeup line, I sold a makeup line. I already got mine, so to speak.” She also devotes much of her time these days to mentorship. “She really guides you,” says Francelle Daly, a makeup artist and the cofounder ofwho launched her career at the Stila counter, and then as a traveling artist for the brand. But there is something personal for Lobell in this project.
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