The longtime editor of the oversize fashion glossy, who has been at the title for almost a decade, has decided to leave after it was acquired by Surface, a deal reported by WWD. Tonchi wrote in a statement to WWD that he was “incredibly grateful to my team, my W family, who have been instrumental to the magazine’s success.”
As first reported by WWD, Tonchi wasn’t keen on the deal with Surface, after WWD reported on some of the operational and business history of Surface and its chief executive officer Marc Lotenberg. This was a swerve for Tonchi, who had been eager to find a partner to keep the magazine alive in print and stay in his leadership role.
Replacing Tonchi as editor in chief of W will be Sara Moonves, daughter of ousted CBS chief executive officer Les Moonves and the magazine’s style director of several years. Amber Estabrook, vice president of revenue at Condé covering W, but also Vanity Fair, The New Yorker, Teen Vogue and Them, is leaving to company to join Surface as its chief revenue officer.
For the time-being, W’s small remaining staff will stay at Condé headquarters at One World Trade Center and Condé will manage ad sales for digital and video, along with broad operations of the brand, through 2019.
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