has outlined the local originals strategy for Starzplay, revealing that a slate of shows are being planned out of the Middle East and India as the business looks to complement its U.S. and English-language pipeline of content.that the Lionsgate-owned streamer, which is beginning to roll out as a standalone app globally, is “dipping our toe in local production.”
“We wrestle with that all the time,” he admitted. “I’m not convinced, personally, that the right way to pool your money.” Hirsch predicts that by 2025, Starzplay could achieve between 15 to 25 million global SVOD subscriptions via a combination of different markets, including Canada, MENA and Europe.
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