Starz CEO Jeff Hirsch On First Window Economics And Why The Service Shifted From Sony To Lionsgate

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Starz CEO Jeff Hirsch said 50% of the movies in its sunsetting first window deal with Sony did less than $10 million at the box office, a reason it moved to a new agreement with sister company Lion…

Netflix is broader service with different needs, Hirsch said.is still going great guns on the service — and Sony in the second and third windows.Hirsch is positioning Starz as a “B-tier” DTC platform focused on adults led by Black women, without sports news or kids’ fare, and expanding globally.

“I think there will be mechanisms in all these deals … sooner or later … that actually change the economics based on delivery.”

 

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