Startup Ciari Guitars Looks to Win By a Neck

“We’re trying to take it from my garage into airplanes all over the world,” the founder of Ciari Guitars saidAfter Jonathan Spangler’s San Diego -based guitar startup made its big debut in America’s Music City, Spangler is gearing up to manufacture and sell his first products this summer. His company, Ciari Guitars, creates professional-quality, foldable guitars designed to fit into the carry-on compartment of an airplane.

“When I first joined the company, we had about 30 employees,” Spangler said. “As we grew as a company, our CEO actually tapped me to be the 'Paul Shaffer' of the company band.”Jonathan Spangler founded Ciari Guitars, a San Diego-based company that makes portable, performance-quality guitars. Spangler’s startup recently graduated the Project Music Portfolio, a Nashville, Tennessee-based accelerator for startups in the music industry. He also has built out Ciari’s advisory board, including famous luthier Joe Glaser and Rick Froio, executive vice president of Black River Records in Nashville.

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