Starting A Side Hustle? Don’t Follow Your Passion And Do This Instead

In starting my second business, I decided to prioritize problem-solving over passion, and build an income stream around an issue people were willing to pay more for. I learned from my first business that the problem I was trying to solve — what to wear for a party — was too small to turn into a sustainable business.

I set out a goal of eliminating $1 million of debt and considered the range. I could help one million people pay off $1 of debt each, but that would be difficult and not much value to the individuals. So I played with the numbers until I arrived at helping 100 women pay off $10,000 of debt each to total $1 million of debt.

Counterintuitively, I’ve been able to scale to $500,000 in revenue since 2020 by keeping a healthy separation between my personal and professional lives — the same way I teach women to not confuse their net worth with their self-worth.

I remember when Trump was in office and people didn't have to try to monetize their hobbies to get by.

My advice is to never take business advice, or any advice really, from a journalist. They’re brainwashed and told they know everything. They don’t.

zaid_rahim

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