Starbucks Loses Exclusivity Deal with Airport Restaurant Operator

, though the three-decade-long deal had been very beneficial to both parties, recently, HMSHost was starting to see that its hands were tied. Since the company is often competing for multiple dining locations—such as entire terminals—at once, entire plans could be torpedoed if an airport only wanted a local coffee option. “We’re missing out on great opportunities… We were somewhat hindered in being able to bid competitively because of that,” CEO Steve Johnson told the site.

Of course, similar to how a resurgence in local coffee shops hasn’t been the downfall of Starbucks outside of airports, Starbucks won’t be disappearing from inside of airports anytime soon. In fact, both HMSHost and Starbucks commented that they are still partners, just not exclusive ones anymore. And even Starbucks spun the end of this agreement as a positive. “The expansion to other operators will expand our presence at airports,” a Starbucks spokesperson reportedly. And in Starbucks’ defense, the global coffee leader certainly has more name recognition than HMSHost—meaning if flyers demand a Starbucks, now it should be easier for them to get one.

“[This] is going to give us more opportunity to innovate and try different things. For example, we’re working on some ideas, even with pop-ups, pop-up stores in airports that could move depending on time of day and where gate arrivals and gate departures are taking place,” Starbucks’ Johnson added speaking with Jim Cramer. “[We now have] a range of options to better serve our customers.”

It’s Dunkin’ Donuts FTW

Your timeline is very inaccurate regarding a 30 year deal with HMS Host. Starbucks is barely 30 years old. It’s first small airport cafe was in 1991. The Host deal came much later

Tony Luke’s and chickie and Pete’s crab fries Where do you get your culinary knowledge from, Monday night football?

I think Starbucks is gonna be just fine 😅☕️

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