Starbucks is introducing a cold drink cup made with less plastic

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Starbucks is introducing new disposable cups that contain up to 20% less plastic, set to be rolled out to stores in the U.S. and Canada starting this month.

Booming sales of cold drinks at Starbucks have created a problem: growing amounts of plastic waste from the single-use cups that Frappuccinos, Refreshers, cold brews and other iced drinks are served in.The coffee giant said Thursday it plans to alleviate some of that waste with new disposable cups that contain up to 20% less plastic. The cups are set to be rolled out to stores in the U.S. and Canada starting this month.

Starbucks also has tested U.S. reusable cup programs in California, Arizona and Colorado."Every market has their own challenges, their own requirements and customer behavior. Some are more prime for reusables, some are less prime for reusables," Landers said. "There is no one silver bullet to a sustainable cup."Longer term, Starbucks has said it wants all of its packaging to be reusable, recyclable or compostable by 2030.

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