The two companies have also partnered on more offline experiences.
Via Meituan's app, users can reserve areas in select stores in China for private events or sign up to any activities that are organized by a local shop. Starbucks said that 60 stores in the cities of Beijing, Shanghai, Shenzhen and Chengdu now offer this service, with plans to expand further.Starbucks has also launched a feature on Meituan where, by the end of the year, each of the coffee giant's more than 5,000 stores in China will have a unique page on the food delivery app.
Meituan is China's biggest food delivery platform with more than 660 million transacting users, offering Starbucks a potentially expanded audience. In China, smartphone users prefer to use so-called"super apps" which offer several services in one. Meituan is one such app.in its largest market outside of the U.S. Tea-based companies like HeyTea as well as local coffee chains such as Manner are growing in prominence and have been attracting lots of financing.
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