, reveals Apple is intent on following Spotify’s lead in switching its focus from a music-focused platform to one with both music and spoken word. Apple already has a popular podcast app but does not own the content it distributes. Amazon, often overlooked in discussions about audio streaming, already has a podcast subscription business -- $4.99 per month or $34.99 annually -- through its acquisition of podcast producer Wondery in December 2020.
Becoming an audio platform is a sensible and unavoidable move. Podcasting has the opportunity to expand Spotify’s listening hours, make the product stickier and improve gross margin . Since labels no longer give streaming services exclusives, podcasting is the favored format for luring listeners with titles that are unavailable elsewhere. And while streaming services are uninterested -- thus far -- in becoming record labels, they have quickly built in-house podcast production.
The three streaming leaders have taken varied approaches -- buy or build -- to enter the music and audio markets. Apple is creating its own podcasts but bought Beats Music and re-built it into Apple Music. Although Spotify and Amazon Music were built from scratch, both companies have used established brands to kickstart their podcasting businesses.
Good. Their “give up rights for promo” concept is disgusting.
JoeBudden
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Tidal is coming
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Nobody asked
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