, chief content and advertising business officer, who had previously headed Spotify’s podcast business
“We are expanding our partnership efforts with leading podcasters from across the globe with a tailored approach optimized for each show and creator,” Elhabashi wrote. “This fundamental pivot from a more uniform proposition will allow us to support the creator community better. However, doing so requires adapting; over the past few months, our senior leadership team has worked closely with HR to determine the optimal organization for this next chapter.
Elhabashi, who joined the company in 2018, reports to Spotify co-president Alex Norström. Julie McNamara, VP, head of global podcast studios, will continue to oversee the Spotify Studios organization, with Liliana Kim in charge of current content for Spotify Studios alongside Liz Gateley, who will be head of development.
Bill Simmons will continue as managing director of The Ringer and head of podcast innovation and monetization. In addition, Elhabashi said, Spotify will continue to expand its teams that support podcast creator partnerships under Bryan Thoensen, head of content partnerships, “as we increase our focus on the millions of creators building audiences and businesses on our platform.”
Source: News Formal (newsformal.com)
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