, called Barstool Bets, with content for gamblers and a free, daily betting game. The platform is meant to be a hub for sports bettors who Barstool can sell ads against, or monetize in other ways. The move caught the eye of gaming operators.
Sports-betting operators in the US are racing to scale their operations as legal gambling reaches more US states and new competitors crop up. Most operators today find gamblers by bidding for ads on digital platforms like Facebook and Google, or through affiliates like Catena Media andDraftKings, which recently announced plans to go public,
A deal could be a win for Barstool, too. The digital-media brand might not be as attractive to a traditional-media buyer because of its controversial reputation. Barstool's personalities, including Portnoy, are known for making brash, off-the-cuff remarks, and the company has been accused of creating a culture of cyberbullying and online harassment,If a deal for Barstool closes, the operators that miss out might set their sights on other media companies.
"It's going to accelerate the process of figuring out how to create deeper relationships with media companies beyond just buying ads," one sports-industry advisor said.
SAI Lol. Spark already happen. A lot of sites jumping on sports gambling. Come on insider
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