Spam is sizzling: Global favorite since World War II is at center of sushi craze

Supermarket cheap-meat Spam is surging in global popularity behind an uncanny trend. The catalyst is an international obsession with Spam musubi. Think sushi made with Spam. GRATEFUL DEAD, STEELY DAN SET ROCKY MOUNTAIN RHYTHM FOR DENVER CHEF JUSTIN CUCCI It's a slice of Spam packed in rice and wrapped in nori, the thin, dried pungent seaweed that's a signature of sushi rolls.

You can find this ‘soul food’ at every convenience store and Bento shop in Okinawa,' claims the eatery's website. Hormel, the company that invented Spam in 1937 and still makes it today in Austin, Minnesota, will introduce its first Spam musubi television ad campaign in April to try to capitalize on the trend.

The Waikiki Spam Jam, meanwhile, returns for its 20th anniversary on April 27. Famous Kalakaua Avenue, the main road along Waikiki Beach, is closed all day for the event. Spam musubi has helped Hormel enjoy eight straight years of record-setting sales growth, according to Spam marketing director Jason Baskin. 'What's really cool is that what's driving Spam's growth are these younger, more multicultural consumers around the globe,' Baskin told Fox News Digital.

Source: News Formal (newsformal.com)

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