As the NBA's all-time leading scorer and the global face of the sport of basketball for 20 years, LeBron James is an extraordinarily famous person. As a hundred-year-old motor race that has been directly responsible for the performance car as we know it today, the 24 Hours of Le Mans is an extraordinarily famous race. Other than that and a name that starts with "Le," the two have nothing in common. Somehow, that changes on Saturday.
LeBron James, he of the four NBA MVP awards and the bad Space Jam sequel fame, has been named the honorary starter of the 2023 24 Hours of Le Mans. The choice is a significant departure from tradition. While the Indianapolis 500 has long chosen celebrity starters, the title of Le Mans starter has typically been reserved for automotive executives and other major event partners.
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