in general had a soft session as the market looks forward to the Lunar New Year releases which begin rollout on February 12.will storm the box office there next weekend, having hit over RMB 350M in overall pre-sales, per Maoyan. Pre-sales for the full roster of this year’s New Year titles through opening day February 12 are estimated at over RMB 400M .'The Little Things' Super Bowl Weekend B.O.
China last year missed out on the Lunar New Year period owing to Covid closures . But the market has greatly bounced back with 2021 grosses estimated at about $526M ahead of this weekend.
“But Black movies don’t sell overseas!”
Yeah it's a really great movie to watch
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