Sotheby’s experiments with live-streaming its art sales

THE FIRST live-streamed global art auction began at a civilised 6.30pm, cocktail hour in New York, on June 29th. For Londoners it was nearly midnight and for Hong Kongers barely dawn the following day. Oliver Barker, chairman of Sotheby’s Europe, ran the sale from a purpose-built studio with eight screens in the auction house’s London gallery; Joel Mischon, a cinematographer, whose production company makes “The X Factor” and “Strictly Come Dancing”, was called in to choreograph the operation.

The sale on June 29th was the culmination of planning and development that began a year ago when the French telecom magnate and art collector, Patrick Drahi, took over Sotheby’s in a surprise $3.7bn deal. Mr Drahi appointed Charles Stewart, a former investment banker and media executive, as CEO to step up the company’s use of technology. Before the auction visitors were invited to take an online tour of the art and to use augmented reality to place the artworks in their own homes.

Second, the works that sold most easily were trendy, well-priced and in short supply. “The Realm of Appearances”, Matthew Wong’s wonderfully dense landscape from 2018, was estimated to fetch $60,000-80,000. Aspiring buyers were so keen to get their hands on it they left pre-sale bids of up to $850,000 with the auctioneer; after some spirited further bidding, the painting sold for $1.8m. By contrast, more challenging works are very hard to sell virtually, however great they may be.

Oh no!

Nobody cares about this except elitists.

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Red Table Talk will air soon and Jada plans to address cheating claimsRed Table Talk streams on Facebook Live and fans of the series cannot wait for the next episode as it is expected to be explosive
Source: Mirror Celeb - 🏆 476. / 51 Read more »

20 Best Movies to See This Not-Canceled-Yet Summer Movie SeasonFrom a Pete Davidson comedy to a Robert Pattinson sci-fi thriller, Disney live-action to D.C. superheroes — what to see in theaters and on streaming this summer The Batman: Is Glasgow Miles Better?
Source: RollingStone - 🏆 483. / 51 Read more »

Paris prepares for virtual fashion week sans paparazzis, partiesParis is usually abuzz during its prestigious Haute Couture presentations in July, but this year, Paris Fashion Week will be held virtually due to the Covid-19 pandemic
Source: trtworld - 🏆 101. / 63 Read more »

Photos: Puppet and marionette museumAn exhibition piece at the recently opened Puppet Museum in Lugano, Switzerland. Lugano will hold the 38th edition of the annual international Marionette Festival in October and November 2020. The little museum is connected to the festival. Puppets are very popular these days... IS JOE BIDEN ONE OF THE PUPPETS
Source: ABC - 🏆 471. / 51 Read more »

29 Musicals To Watch Anytime You Need a Pick-Me-UpGood news: You can now stream 'Hamilton' on Disney+.
Source: glamour_fashion - 🏆 119. / 63 Read more »

Twitch Streamer Byron 'Reckful' Bernstein Dies at 31Bernstein, who was known for streaming 'World of Warcraft' and 'Hearthstone,' was remembered by Twitch, who called him a 'streaming pioneer' who 'helped propel the whole industry forward'
Source: THR - 🏆 411. / 53 Read more »