Sotheby’s and Former NFL Star Victor Cruz Are Teaming Up to Auction Over 100 Rare Nikes

“For half a century, Nike has become the fabric of the streetwear market and continues to set the standard for innovation, storytelling and excellence,” says Brahm Wachter, Sotheby’s head of streetwear and modern collectibles, in a statement. “To celebrate its golden anniversary, we’ve curated a sale showcasing the best of the best from the brand’s key moments and collaborations with the global superstars at the intersection of entertainment, fashion and sports.

Left to right: Nike 1985 “Player Sample” Air Jordans and handmade racing shoes by Nike co-founder Bill Bowerman part of the auctionThe sale will offer pieces of Nike’s wearable history. These will include racing shoes handmade by Nike co-founder Bill Bowerman, which are estimated to sell for between $100,000 and $200,000. A pair of original 1985 “Player Sample” Air Jordans, cut to NBA goat Michael Jordan’s size requirements, could fetch between $100,000 and $200,000.

Nike Air Jordan 1 Retro Fragment Friends and Family kicks in blue and black, as well as Nike Air Jordan 3 Retro Nipsey Hussle “Victory Lap” sneakers with icy-blue soles, round out the pro-bowler’s picks. They could reach high sales estimates of $15,000 and $22,000, respectively. From left to right: Louis Vuitton x Nike Air Force 1 by the late Virgil Abloh and Nike Air Jordan 3 Retro Nipsey Hussle “Victory Lap” sneakers chosen by Victor Cruz for auction

“I’m honored to partner with Sotheby’s and commemorate Nike’s 50th anniversary as a true industry leader and cultural movement that’s played a starring role in my career,” Cruz shares. “Sneakers are a personal means for expression, and my selection of some of the key pairs in the auction represent some of the themes I find most interesting in collecting.” The past Nike collaborator, nicknamed Air Trainer Cruz, reportedly has a sneaker collection of over 300 pairs.

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