Smith and SPE have formed The Incubation Lab, which Smith describes as a “culture-forward content incubator.” Smith toldthe goal of the project is to identify nontraditional storytellers, like athletes, musicians, designers, artists, and other influencers, and pair them with screenwriters and filmmakers to develop original intellectual property. Those will be pitched to Sony for movie development deals.
Sanford Panitch, president of Sony Pictures Entertainment’s Motion Picture Group, said in a statement that the “mission of finding fresh voices and new kinds of storytellers is foundational as we navigate going forward. Jeron and Stephen have been great partners with a unique perspective on things. We look forward to the new projects that will undoubtedly come out of this.
“It’s important for huge talent to feel like they’re in their own lane with their own footprint,” Smith said in explaining why the Incubator Lab is independent from Unanimous Media. Smith will be attached as an executive producer to projects that emerge through the incubator.
Congratulations jeron😊😊😊
Congrats to Jeron!
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