Sony Pictures buys dine-in movie theater chain Alamo Drafthouse

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Alamo Drafthouse, which emerged from the pandemic after filing for bankruptcy, will see its 35 theaters remain open under Sony Pictures deal.

Alamo Drafthouse, the dine-in movie theater chain that faded during the pandemic before declaring bankruptcy three years ago, has a fresh lease on life after finding a new corporate owner. Sony Pictures said Wednesday it has purchased Alamo and will keep its 35 locations open. The theater, whose headquarters will remain in Austin, Texas, will be folded into a new division called Sony Pictures Experiences.

Alamo, launched in Austin in 1997, distinguished itself in the land of movie chains by offering customers alcoholic drinks, seat-side food service and a vibe that quickly made a splash among theater goers. The company's tagline: 'The Alamo Drafthouse Theater is good food, good beer and good film, all at the same place!' 'We were created by film lovers for film lovers,' Alamo CEO Michael Kustermann, who will retain his position, said in a statement.

Source: Entertainment Trends (entertainmenttrends.net)

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