. “It’s ridiculous watching something without music,” he says. “I’ve sold commercials based on the song. I truly think the formula for a great ad is one third the idea, one third the director and music is often more than one third.”
This year’s AMP Awards curatorial committee was comprised of agency creatives and music producers as well as executives from music production and music publishing companies. Its members included the following: Kristen Barnard, Director of Integrated Production at Tracy Locke; Joanna Batemits, Executive Producer at Carousel; Khrisana Edwards, Director of Integrated Production at Indeed.
Sponsors for the 2020 event include FGMK Insurance, Musicbed, Reservoir Media, ABKCO Music, Concord Music Publishing, Manage Ad Music, APM Music and West One Music. The show was produced with help from Cosmo Street, Mophonics and Ataboy Studios, with media support provided by LBB, SHOOT Online and Source │Slate │Shots.
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