Some shoppers started lining up outside Macy's Herald Square before it opened at 6 a.m. on Black Friday.
The National Retail Federation estimates about 166.3 million people are planning to shop from Black Friday through Cyber Monday, about eight million more than last year. Experts say today's shoppers are more in tune with the times and not necessarily flocking to stores Friday, since many of the deals extend through the weekend.
"We're here to get some gifts. I know great deals are going to be going on. So I thought, why not get up early. It's not that busy," said another.
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