Sofitel leverages local ties in new campaign film

French-Algerian actor Dali Benssalah costars in Sofitel 's film,"The Encounter," shot in Mexico City . Image courtesy of Sofitel Hospitality brand Sofitel Hotels & Resorts is honoring local cultures and the diversity of its stays.

“This video symbolizes Sofitel’s new positioning: a desire to create encounters between cultures, people and ideas — the very definition of Sofitel's DNA,” said Nicolas Gronier, vice president of global marketing at“An invitation to discover the local culture, to open up to others, and to live the Sofitel experience to the fullest, while remaining true to one’s self at all times.”Set in the oldest capital city in the Americas, Ms. Anderson and Mr.

The many colorful settings and offerings allow for multifaceted trips. Combining contemporary and centuries-old sites, Mexico City is arguably a suitable destination for many kinds of travelers, as Ms. Anderson and Mr. Benssalah demonstrate.A concept entitled"The Cultural Link" is among the refreshed brand values. It symbolizes the intersection of people and ideas, as conveyed by the campaign film.

Source: Entertainment Trends (entertainmenttrends.net)

Featured Industry Sectors News Travel And Hospitality Dali Benssalah Gillian Anderson Luxury And Mexico Luxury Business News Luxury Hospitality Luxury Marketing Luxury News Luxury Retail Luxury Travel News Mexico City Sofitel Travel And Hospitality

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