and celebrity talent agency Socialyte, founded by Beca Alexander, has named Sarah Boyd as president, effective March 1.
Boyd was previously the chief business officer at Socialyte, where she’s worked since 2017. As part of her role as president, the executive will oversee Lytehouse, Socialyte’s new full-serviceAlexander, who launched the company in 2012, will serve as strategic adviser for both Socialyte and Lytehouse.
“After a decade as the president of Socialyte, I have decided to step down and give the reins to Sarah Boyd, our CBO, and my longtime partner,” Alexander said in a statement. “The agency has doubled its growth in recent years and will continue to be an industry powerhouse.
Source: Entertainment Trends (entertainmenttrends.net)
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