Likewise, if social media is users’ preferred highway on the internet, it makes no sense to force them off an exit ramp to get what they want.
“The steady rise in time spent on social media reflects how essential these platforms are in our daily life,” explains Robin Murdoch, Accenture’s global software and platforms industry lead. “They’re reshaping how people buy and sell, which provides platforms and brands with new opportunities for user experiences and revenue streams.”
“The appeal for consumers everywhere is overwhelming,” he continues. “Consumers basically want simplicity and social commerce is a very natural, integrated part of the social media experience.” Nike, for example, has developed the NbG app that combines content on style, sport and self-care and enables community members to shop directly within the app.“This is perhaps the most interesting, since it adds the experiential dimension,” Wright says. It engages customers through experience-driven channels, such as livestreaming, virtual and augmented reality as in gaming, to enhance the shopping experience.to launch her EM Cosmetics new foundation during “League of Legends” game playing.
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