Just as brokers snatch up concert tickets and resell them for exorbitant prices, sneaker resellers have created a niche corner of the sneaker industry.
“I can’t be mad at them,” said Jennifer Ford, the owner of the sneaker boutique Premium Goods in the Rice Village section of Houston. “A shoe would come out on a Monday and I’d leave my store on Friday and there would already be some guys standing in line for the Monday release. I understand the demand. But I think all owners would like the shoes to go to those who want them for themselves, not to resell.
“I determine the value based on the hype of the shoe,” Redd said. “It’s almost like stocks, in a way. ”
NBCBLK Jordan made Nike!
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