Sneaker walls at shopping malls could look a lot different in 2023

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Finding Nikes in stores will get a lot harder in 2023 and that could give rivals like Hoka and Hey Dude a big boost

"We came away from our meetings confident that the Crocs brand will realize its 2026, $5 billion revenue target, and that Hey Dude, if managed well, which we expect, has sales opportunities that exceed that of Crocs," Poser wrote.

Poonam Goyal, senior e-commerce and athleisure analyst for Bloomberg Intelligence, is less bullish on Lululemon's footwear. As part of the focus on direct sales, Nike cut 50% of its wholesale accounts since 2018, splitting with thousands of retailers andBut that dynamic is changing. Nike's no longer cutting accounts, and it's working more deeply on, reemphasizing the importance of its wholesale partners.

Source: News Formal (newsformal.com)

 

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Is this because of their online purchases growing? Or how about their NFT items/Digital Collectibles becoming more popular?

2023年,在商店里找到耐克将变得更加困难,这可能会给像Hoka和Hey Dude这样的竞争对手带来巨大提振

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