, discussing the company's second quarter in a letter to investors, said demand for advertising"has slowed significantly" over the past three months.
Snap's stock fell 25% after hours. Shares of Facebook and Google, with businesses also almost entirely reliant on digital advertising, fell by 5% and 3%, respectively. To combat the reduction in ad spending, Spiegel said Snap is working to build out its direct-response advertising platform. A direct response ad is one where a user is prompted or asked to do something, like click a link, which gives advertisers a more immediate sense of whether and how well ads are working.
In addition to working to reinvigorate its ads business, Snap is clamping down further on hiring and expenses. Spiegel said the company intends to"substantially slow our rate of hiring, as well as the rate of operating expense growth."
Source: News Formal (newsformal.com)
The secret service, which James Murray leads us now part of criminal investigation… why in the world is Snapchat hiring him?
Check on ur seo settings, may be push marketing needs more attention, along side compare product keys with other apps, what is it that ur display has as an eye catch, product, deal or model?
That’s not the only reason. A lot of these social media companies like Facebook are ripping people off not giving them the traffic reach they had before. Prices are high for advertising. Now who is causing inflation as well?
Or maybe just the SNAP platform is 🔥 🗑?
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