"It's an exciting concept that has elevated fast-casual dining with the highest-quality food served in a fun, engaging atmosphere," Xu says in a statement."I love being part of the Smashburger brand, and I can't wait to get started bringing more of it to the Tampa area."
Ever since Smashburger President Carl Bachmann took the reins in 2019, Smashburger has grown in every way possible. In addition to and upping the size of its burgers, Smashburger also moved to a regionalized hub-and-spoke approach, helping with supply chain and operations.The chain has also gotten a new look—instead of the former bright red, brown, and yellow colors, new Smashburger stores are now light and modern, with lower counters and open kitchens., Smashburger is revamping its mobile and drive-thru options, with the first digital drive-thru unit expected to open at the end of 2022 in Houston.
In Denver, one of the Smashburgers may even see a full-service bar, complete with cocktails like Blackberry Smash, Smoke and Spice Margarita, and more.
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