Brilliant, maker of smart home controllers and smart light switches, is out of money. CEO Aaron Emigh confirmed in an exclusive interview with The Verge that the company has laid off the majority of its staff, shut down its support center, and is no longer selling its products. However, the company is maintaining its servers, and existing devices are continuing to operate in customers' homes. But for exactly how long is a question Emigh couldn’t answer.
“If it had achieved that 20 percent year-over-year growth rate, the market would be 4.3 times as big as it is today,” he said. “Launching a new product category in a slower market than was expected has been difficult.” '“Launching a new product category in a slower market than was expected has been difficult.”' Cost was also a big factor. The company’s home control panels started at $399 and went up to $549 per switch.
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