Small Wyoming Town Prepares to Accept Yeezy as Its Savior

with Kim Kardashian—the mogul has apparently considered bringing his business up north a little more permanently., West is in the process of building an Adidas/Yeezy Sample Lab in a small Wyoming town called Cody. The proposal for the site includes converting a warehouse that spans 11,300 square feet and constructing a 1,056 square foot facility adjacent to it, which could house anywhere between 10 to 20 employees when it opens.

Cody, which is home to about 10,000 residents, is reportedly a summer tourism hot spot because of its proximity to Yellowstone National Park. It is estimated that 800,000 people visit the town every summer, and James Klessman—the property owner of the pre-existing warehouse West reportedly wishes to acquire—cites tourism as the very reason why Cody was built in the first place. "We have a regular fleet of tourists that travel through us to Yellowstone," he told.

A few years back, Levi's developed the Eureka Innovation Lab, which is located near the company's San Francisco headquarters. At this tester facility, the brand is able to develop denim prototypes faster, and its close proximity to the corporate headquarters reduces sample shipping impact.

And what are the Cody residents saying? Well, they're really quite excited about the prospect of more Yeezy coming to town, and plan to welcome him with open arms. A writer for thecalled Yeezy's relocation "welcome news" and said "it is exciting to hear of the employment possibilities" that Yeezy could bring to a town that lost some jobs earlier in the year. "If a community is not expanding its economic base, that community is declining," he wrote.

Whether or not West intends to invest in the local economy, the Yeezy sample lab could also just end up being similar to the new—which is just a factory located in Keene, Texas that will provide a workshop for the luxury fashion house to create leather goods made in the U.S.A., not necessarily a prototype hub created with the intent to make the brand more sustainable when it comes to the price and carbon footprint of shipping out product samples.

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