While boredom is the main culprit of a rise in travel activities, consumers are becoming aware of the importance of mindfulness and spending time in nature while adopting a long-term ecological approach to life.
"The après-ski trend is popular right now because it piggybacks on the comfort of athleisure, which we’ve all grown to appreciate with our work-from-home lifestyles," said Brown."It combines luxury and comfort, two key factors when dressing in 2022. Skiing is also a relatively Covid-safe sport, and people are excited to be hitting the slopes again."
With limited opportunities to dress up indoors, consumers have refocused their interest in outdoor activities, especially skiing. According to Brown, this gives shoppers a chance to re-engage with fashion after being consistently home over the last two years."YSL recently released fantastic shearling accessories that nod to the après-ski wardrobe trends. Cozy boot companies like Inuikki have also made the look accessible, even for city dwellers.
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