Sister Sledge Shows Off Recycled Cashmere for Winser London

IT’S THE GREATEST CASHMERE: As part of a sustainability push — and in a nod to International Women’s Day on Sunday — retail entrepreneur Kim Winser has been asking some well-known names to snap selfies wearing her recycled cashmere poncho.

Winser London, a direct-to-consumer brand founded by Winser, former chief executive of Pringle of Scotland and Aquascutum, has introduced recycled cashmere into the collection, via the long, slim poncho. The brand follows in the sustainable footsteps of Stella McCartney and Pringle of Scotland, which are both working with recycled fibers.

The brand, which offers cashmere, merino wool and silk classic separates, has been looking for ways to be more sustainable and to support the circular economy, and recycled cashmere is only a part of the picture.

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