SI Swim Introduces Gender Equity Initiative ‘Pay With Change’

’s Jan. 20, 1964, issue. In the decades since, SI Swim has grown from its fun-and-sun roots into a brand focused on inclusion, empowerment and the constant redefinition of what’s beautiful. Today, SI Swim takes the next step on that journey with the announcement of Pay With Change, a new gender equity advertising initiative that will turn the SI Swimsuit franchise into a platform for change.

Starting now, the annual Swimsuit Issue and SI Swim’s digital outlets will accept advertising only from companies with demonstrated programs to advance gender equality and drive progress for women’s empowerment. SI Swimsuit has always been a launchpad for the women it features. Now it’s a launchpad for progress forHere’s how it works: Advertising partners who demonstrate how they are creating change for women will be certified as Changemakers.

that showcase those efforts. Additionally, SI Swimsuit will invest a portion of every ad dollar generated by the annual magazine issue to create theGender Equity Fund. The Fund will support a non-profit organization dedicated to creating an equitable future for all women. “Sports Illustrated Swimsuit has been leading the charge in creating change in women’s lives for years,” says MJ Day, Editor-in-Chief of Sports Illustrated Swimsuit. “But we knew we needed to be even bolder. Pay with Change is not just a platform to us, it is our commitment to creating greater progress for women.”

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