Showtime And BET Pool Programming In New Co-Branded Channel SHOxBET

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Following through on a plan outlined in February by ViacomCBS CEO Bob Bakish, the company has launched a co-branded channel to pool content from Showtime and BET

SHOxBET is a multiplex channel with a mix of series, feature films and documentaries. Its programming is designed to take advantage of its appeal to Black viewers for a number of Showtime series, which matches the longtime mission of BET. The two networks joined the same corporate family last December with the close of the ViacomCBS merger.

Starting Wednesday, the new channel takes the place of Showcase in the Showtime portfolio. Multiplexing began about two decades ago as a way to take advantage of improved pay-TV bandwidth to offer multiple channels of the same premium service. SHOxBET will have replays of Showtime originals on the same night as their linear premiere on the main network, with titles including

 

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