Shoppers value convenience so much they are willing to pay more for it, according to Walmart U.S. CEO John Furner. "I think an underlying trend that has really shown up and is with us and I think is here to stay is convenience," Furner said during the National Retail Federation ( NRF ) 2024 State of Retail & the Consumer discussion on Thursday. According to Furner, "people are willing to trade off, in some cases, prices for things that are more convenient.
" WALMART CREATING 150 NEW STORES, REDESIGNING HUNDREDS MORE During the fourth annual discussion, which centers around the health of American consumers and the retail industry, the NRF projected that retail sales growth would increase between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion in 2024. That compares to the 3.6% annual sales growth in 202
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