Shikho: A startup revolutionising digital education in Bangladesh

When it comes to primary education, Bangladesh has made remarkable strides. Progress on universal access, enrolment rates, gender equity, and high competition levels have made it a success story among its peers in the developing world.

For Chowdhury, it forms the basis of Shikho’s value proposition. “We wanted to produce videos that are high quality and structured on-demand so you can access them anytime through the convenience of a mobile phone,” he tellsShikho's video lessons use high quality animation to enhance the learning experience and help explain complex concepts visually by placing the student in real life settings.

Initially, he observed comparable market dynamics between Bangladesh and India – the cultural importance imbued upon education, not to mention its impact on social mobility. Last year, Bangladesh surpassed India in terms of GDP per capita and its economy has experienced at least six percent growth since 2009. With it has come a growing middle class with disposable income willing to spend more on their children’s education.

Since rolling out the pilot app in November 2020, the company offers a mathematics course for grades 9-10, containing more than 120 video lectures, 4,000 mock questions with solutions, and over 1,000 diagrams. Chowdhury explains how the foundation of the app is a data-driven architecture. A historical blueprint of each student’s progress is tracked, allowing for a personalised recommendation engine that pushes videos from lessons they might be underperforming in.

He says that users currently spend around 40-50 minutes daily on the app. “Right now, there is only one subject but once we release more, engagement will increase.”While all video content is pre-recorded, Shikho aims to launch a live-class function and web portal before the end of 2021. It also plans to scale up content production, including an app which links parents with students to give them a greater insight into their children’s learning experience.

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