Grande has spent much of the past decade finding success at top 40 radio: “POV,” which moves up to No. 7 on this week’s chart , is the superstar’s 19th top 10 hit on the Pop Airplay chart. Since her first top 10 hit came in June 2014 with her Iggy Azalea collaboration “Problem,” Grande has become the most consistent top 40 presence in the Pop Airplay chart’s upper tier, with her 19 top 10 hits the most of any artist in that nearly seven-year time frame .
Now, with a record three concurrent top 10 hits on the chart, Grande has demonstrated just how dominant her blend of traditional pop, R&B, hip-hop influences and powerhouse vocals have become at the format. “Listeners love her,” says, director of branding and programming for WBLI . “The consumption and research is there. She flows very well alongside other rhythmic and pop records. She’s perfect right now for top 40.”, president of programming operations at iHeartMedia.
, music director at chart reporters KNOU Los Angeles and WBBM-FM Chicago. “‘Positions’ and ‘34+35’ have lasted forever.”singles have held on at pop radio more comfortably than the trio of smashes from Grande’s previous album, 2019’s, even though songs like “Thank U, Next” and “7 Rings” logged more time at the top of the all-format Hot 100 chart . “Those sort of came and went a lot faster [at radio],” says Zellner.
Grande’s latest chart feat also emphasizes the changing nature of pop radio, which has developed an increased appetite for playing concurrent singles from the same A-list artist in recent years. Although Grande isn’t the first pop star to have multiple singles worked to the format the same time -- her fellow SB Projects artist Justin Bieber
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