She Created the World's Most Popular Comic—Now She's Taking a Break

, which is a retelling of “The Abduction of Persephone” chapter from Greek mythology, is WEBTOON’s most popular story. Since its launch in 2018, Smythe’s tale of Persephone and Hades’ messy, modern romance has racked up over 1.3 billion views on the app, and has also been publishedThe most successful stories on WEBTOON tend to be the ones that publish frequent, regular chapters.

The realization coincided with Smythe’s discovery of WEBTOON, which was on a steady international rise since its initial launch in 2014. Webtoons developed in Korea as a mobile-friendly format that makes use of a screen’s infinite, vertical scroll. “I’d always been quite interested in web comics,” says Smythe, who was drawn to the format, as well as the quick-load time.

People tend to be suspicious of creative work that pays the bills, often without understanding the immense amount of labor that goes into it. In 2021, to ensure Smythe is expressing her thoughts clearly. “I’m dyslexic, so it really helps to have someone like, be like, ‘I don’t think this means what you think it means,’” she says, recounting a time when she meant to say “polyamorous,” but wrote “polygamous” instead. “I think that was the moment where I was like, ‘I really need to get a solid copy editor.’” Additionally, Smythe has an editor at WEBTOON, Bre Boswell, who gives bigger picture feedback.

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