Because the film is most rewarding without the foreknowledge of con artists being involved, Caron was rather protective of the film’s marketing campaign. In fact, he even suggested a trailer that would include misdirection in the form of a rom-com.
“Right at the very beginning, I said to Apple and A24, ‘I don’t know how you are going to make a trailer for this film.’ Thank God they didn’t do this, but I was like, ‘You should pitch it as a romantic comedy.
Source: Entertainment Trends (entertainmenttrends.net)
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