Following the opening of “Free Guy” this weekend, “Shang-Chi” is set to be one of the first Disney films to have an exclusive theatrical release during the ongoing COVID-19 pandemic. Though the theatrical window has been shortened to 45 days, all of Disney’s recent releases — like “Jungle Cruise,” “Black Widow” and “Cruella” — have been simultaneously released in theaters and on Disney Plus Premier Access.
“On ‘Shang-Chi,’ we think it’s actually going to be an interesting experiment for us, because it’s got only a 45-day window for us,” Chapek said. “So the prospect of being able to take a Marvel title to the [streaming] service after going theatrical at 45 days will be yet another data point to inform our actions going forward on our titles.”
Liu seemed to respond to that comment on Saturday morning, when he posted on social media saying that “Shang-Chi” — which is Marvel’s first Asian superhero film — is “not an experiment.” “We are the underdog; the underestimated. We are the ceiling-breakers. We are the celebration of culture and joy that will persevere after an embattled year,” Liu wrote. “We are the surprise. I’m fired the f**k up to make history on September 3rd; JOIN US.”We are the underdog; the underestimated. We are the ceiling-breakers. We are the celebration of culture and joy that will persevere after an embattled year.
It sucks to be a previously discriminated group because you’ll take a lot of things personal when you shouldn’t.
Unless Shang-Chi is utterly fantastic, the movie will be lucky to pull in MK BO.
It's not an experiment, it's a sacrifice.
FireBobChapek
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