Unilever PLC—the maker of Dove and TRESemmé—is going head to head with Pantene owner Procter & Gamble Co. , cutting prices in the U.S. as it aims to gain market share.
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While Unilever, which also owns Hellmann’s mayonnaise and Ben & Jerry’s ice cream, raised prices for its products in many markets, Mr. Pitkethly said the rivalry with P&G had capped increases in North America. Prices rose just 0.6% in the region, compared with a 1.5% increase a year earlier. Related Content Shampoo is a particularly important market for Unilever, which has shifted its focus toward personal-care products over the past decade. Its new chief executive, Alan Jope, previously ran its personal-care arm.
all shit
Now this is what I call journalism! ShowerThoughts
(Head)line puns FTW
Pantene is much better !
No coverage of the conditioner wars? Perhaps someone at the Journal should edit, rinse, and repeat.
I use Suave. Even less expensive.
I’d lather not hear about this boring shit.
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