Shaholly Ayers On Savage X Fenty: A More Inclusive Fashion And Advertising Landscape

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Shaholly Ayers, model and inclusion advocate, has been featured in the self-made billionaire's, Rhianna's Vol. 3 Fenty X Savage fashion show on Amazon Prime. Ayers is a congenital amputee and made history when...

Ayers has achieved many career milestones and fought very hard for them, she says it was not an easy road, and says the biggest milestones in her career were booking her first Nordstrom photoshoot, walking in New York Fashion Week, being interviewed on the Today Show, and most recently modelling for Savage X Fenty. Ayers says “What all of these have in common are that they all gained large amounts of positive press. This means that the public wants to see more of this.

For the future, Ayers would like the industry to “go for it”, Ayers thinks “there is still some residual fear involved with including people with disabilities and perhaps even an insecurity in how to represent us. Which, I understand but it isn't necessary. Portray us just like you do any other model, the rest will follow.”

Ayers wants to applaud those companies who are currently inclusive of disabled people, and those preparing to do so. She says “For those who aren't, you are missing out on satisfying a larger consumer base by not being inclusive.”, the global Adaptive Clothing market was valued at USD 250.1 million in 2019. The market size will reach USD 294.3 million by the end of 2026, growing at a CAGR of 2.3% during 2021-2026.

Ayers says “I think there are many clothing options that could be made accessible for people with disabilities that could also benefit most people. Take zippers for instance, as an upper extremity amputee It's difficult for me to zip my own jacket. I am not alone here, people with arthritis, or even someone wearing winter gloves may also struggle with operating a zipper.

Ayers is looking forward to seeing designers turn fashion on its head and create new, beautifully unique solutions for our upcoming generations. Ayers finishes by saying, “We have been cycling the last few decades of fashion and It's time for something new… Something now!”

 

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