Seth Rogen’s Houseplant Is A Celebrity Cannabis Brand Worth The Hype

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Launching in the United States on March 11 is Houseplant, a cannabis and lifestyle brand from Seth Rogen and Evan Goldberg that was originally launched in Canada in 2019.

“Seth was one of the people who I actually identified super early on and thought, “He’s going to shake up and change the industry,’” Fink says, adding that he also holds Goldberg in the same esteem.

“People always ask them, ‘What do you pair your cannabis with?’ and the answer is that it’s not just a moment in time for them, or an occasion. It’s their life. Productivity, creativity, relaxation, sleep—cannabis is integrated into all of it,” Davies explains, adding that their inherent understanding of cannabis consumers is a “powerful contribution” to the Houseplant effort.

“It wasn’t always a given that we would actually sell cannabis or make a line of home goods,” Mohr, who is Goldberg’s cousin, says. “We toyed around with other ideas many years ago, like subscription boxes that might one day include cannabis, for example.”Launching first in Canada first has proven to be an interesting endeavor for the Houseplant brand.

Davies says that, overall, the Canadian cannabis consumer market is “less sophisticated” than in California, though both hinge on high THC percentages. She says that the “look and feel” of the the brands in one country or the other are totally separated, with intentional differences in design, content, and marketing on both social media and elsewhere on the internet.Courtesy of Houseplant

 

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No

It’s a small ice age coming and you get the munchies and eat food all the time? It means a drought. Then farm land used so you can’t grow Food? Storage for seven years but munchies? Not good timing. Very bad timing

Except it crashed the site😂😂😂, good on them, I wish them nothing but good things. I’ll wait the next round for my pottery

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