Serial Box Hires Head Of Content, More As It Eyes Originals Push

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EXCLUSIVE: Serial Box has hired Alloy Entertainment editor Hayley Wagreich as new its Head of Content, one of several exec moves at the digital reading and audio platform, which has been growing it…

Belleza was previously an editor at Lonely Planet and an editor at Macmillan and Paper Lantern Lit. Prior to joining Serial Box, Palmieri was a senior editor for Tor Books and a senior editor at Simon & Schuster, specializing in media tie-in publishing for IP like as well as novels set in the DC and Marvel comics universes.

“Collectively Hayley, Rhoda and Marco bring a combination of experience ideally suited to Serial Box’s focus on creating exclusive content around household name characters like Marvel’s Black Panther, Black Widow, Jessica Jones and Thor as well as creating and packaging our own original content for our platform, film and television,” Yap said Thursday.

Serial Box uses a TV writers room model — hiring a showrunner to develop a pilot and bible and writing team — to create and release serials much faster than a traditional book.

 

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