Sephora has launched a same-day delivery service just ahead of the holiday shopping season, which is set up to deliver purchases within two hours for a fee.Here's how it works: customers who place an order on Sephora's website, or through its app, can select the same-day delivery option, enter their address, and a courier picks up the order from the nearest Sephora store for delivery. The service has a flat fee of $6.95.
The retailer already offers other options, including buying online, pick-up in store and curbside pick-up.Read MoreThe need for speedSephora's latest move comes as consumer demand for hyperlocal delivery options has heated up even more through the pandemic. While Amazon may have led the way, this elevated need for speed has created a new breed of startups that are competing to deliver customers' orders even in as little as 10 minutes.He has 7 million TikTok followers.
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