As protests in response to the deaths of George Floyd, Breonna Taylor, Tony McDade, and many other Black humans who died at the hands of police hold a mirror up to society's long history of racial injustice, Aurora James, founder of Brother Vellies, in turn held up a mirror to major retailers across industries. James launched the
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Sephora is the First Major Retailer to Take Canadian Designer Aurora James' 15 Per Cent Pledge'This commitment is about more than the prestige products on our shelves, it starts with a long-term plan diversifying our supply chain and building a system that creates a better platform for Black-owned brands to grow.'
Source: FashionCanada - 🏆 35. / 63 Read more »
Sephora Is the First Brand to Join Aurora James's 15 Percent PledgeSephora becomes the first retailer to join Aurora James' 15 Percent Pledge, which demands retailers devote 15 percent of their shelf space to Black-owned businesses.
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »
Sephora Becomes the First Brand to Take Aurora James’s 15% Pledge“Sephora is such a huge business and their willingness to jump on board and do this in such a meaningful, holistic way really strips away the excuses that a lot of other retailers might have.” Sephora AuroraJames Brilliant I can’t say enough about this AuroraJames Sephora Awesome!! I fell in love with Sephora on my last visit to New York. Maybe they will start shipping to the US Virgin Islands 😃 Sephora Does any wonder why corporate America hasn’t already made these evaluations long before anarchy hit the streets in the name of StopPoliceBrutality ? Sephora exploiting black racial tensions for image boost. Doesn’t anyone else see through the BS?
Source: voguemagazine - 🏆 715. / 51 Read more »
Sephora Becomes the First Brand to Accept Aurora James’s “15 Percent Pledge”James had unveiled the initiative on May 30. Hmm they going to hire back all those BIPOC they fired via Zoom first and pay them back pay?
Source: TeenVogue - 🏆 481. / 51 Read more »
Aurora James on This Week’s Big Win for the 15 Percent Pledge and Black-Owned BrandsAurora James, founder of the accessories label Brother Vellies, called on major retailers to make shelf space in keeping with population data. This week, Sephora and Rent the Runway signed on.
Source: VanityFair - 🏆 391. / 55 Read more »
Sephora Is the First Company to Pledge Carrying 15 Percent Black-Owned Brands'We recognize how important it is to represent Black businesses and communities, and we must do better.'
Source: StyleCaster - 🏆 104. / 63 Read more »