Senior Meta ads exec departs amid efficiency drive

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A veteran Meta advertising product executive will leave the company in May, according to an internal announcement seen by Reuters, amid a months-long pruning of projects and staff that Chief Executive Mark Zuckerberg has dubbed the 'year of efficiency.'

The logo of Meta Platforms' business group is seen in Brussels, Belgium December 6, 2022. REUTERS/Yves Herman//File Photo/File Photoadvertising product executive will leave the company in May, according to an internal announcement seen by Reuters, amid a months-long pruning of projects and staff that Chief Executive Mark Zuckerberg has dubbed the "year of efficiency."

Previously, Levy ran Meta's ads and business products division, now called Monetization. He was replaced in that role last year by John Hegeman, another long-time executive who had managed ads product under Levy and, in his new role, became Levy's boss.iOS privacy changes in 2021, a costly disruption that cut Meta's access to the valuable user data around which it had built its targeted advertising business.

Source: News Formal (newsformal.com)

 

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