that Gomez is launching the Rare Impact Fund, a mental health focused initiative, as part of Rare Beauty. The goal is to raise $100 million over the next 10 years, and one per cent of annual Rare Beauty sales will contribute to this amount.More details have come to light about Selena Gomez’s upcoming beauty line, Rare Beauty. Scheduled to launch in Sephora this summer, the line will launch with a whopping 48 shades of foundation and concealer.
She added, “I wanted to start a conversation about how you can make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure.”singer could “make a mascara that doesn’t clump” to which Gomez replied, “Yes, I’ll be sure to.
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