While that sounds lofty, the campaign essentially puts Williams’ re-imagined Speedy bag front-and-center as Rihanna’s pregnancy bump.According to Vuitton, the classic Speedy was one of the first bags the “Happy” singer owned.
The new Speedy kept its trapezoidal lines, but the bags are now expressed in supple grained calf leather. “The softened construction enables the bottom of the bag to collapse and drape the way it would through everyday wear and gestures,” according to Vuitton. “The silkscreen-printed Monogram induces a blurry, artisanal and almost hand-painted effect, rendered in several colors.”
Rihanna also appears in a short video, lugging colorful handbags through the city streets at dusk, also juggling a paper coffee cup.
See Rihanna’s full ad for Louis Vuitton here:
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